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A masterfully crafted collaboration with legendary designer Jeff Hamilton, this varsity jacket exudes prestige and heritage. The body is tailored from 100% premium wool, while the sleeves, collar, and waistband are meticulously constructed from supple, high-grade leather for a sophisticated contrast. Featuring Crown Royal’s iconic logo prominently embroidered in gold on both the front and back, the jacket also features Intricate luxe chenille leather patches, and a sumptuous satin lining add depth and dimension, elevating the jacket’s timeless appeal. Inside, a bespoke edition plaque cements its status as a true collector’s piece.
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Every garment from Purple Brand is accompanied with the signature hang tag.
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The limited-edition collection blends the Houston rapper’s signature style with a classic Rodeo heritage and touches of Crown Royal creating modern Houston streetwear.
The collection features three exclusive items: Crown Royal x PURPLE BRAND Jeff Hamilton Varsity Jacket, Crown Royal x Bun B Signature Poncho and Crown Royal x PURPLE BRAND Graphic Tee.
The limited edition collection is a testament that rodeo fashion is as dynamic and diverse as the local Houston community that Bun B and PURPLE BRAND represent. Prices range from $135 to $850, available at the PURPLE Brand Houston location while supplies last.
In the spirit of generosity, net proceeds from the collection will be dedicated to Soldiers’ Angels’ LA Wildfire Relief Fund supporting fire relief efforts for veterans in the LA area.* Learn more by following @CrownRoyal, @purple_brand and @bunb on Instagram.
* Donation consists of (a) net proceeds (i.e., sales – expenses) of all purchases of the Crown Royal x Purple Brand Rodeo Collection Inspired by Bun B at Purple store at The Galleria in Houston starting 3/8/25 and online at www.purple-brand.com 3/12/25 and (b) $1 per bag packed as part of the CROWN ROYAL PURPLE BAG PROJECT at RODEO HOUSTON, 3/7 – 3/9 and 3/14- 3/16. Purchase of Crown Royal x Purple Brand Collection items are not tax deductible. Maximum Donation: $25,000. (No minimum donation). Donation made to Soldiers’ Angels, 2895 NE Loop 410, Ste 107, San Antonio, TX 78218, https://soldiersangels.org. (210) 629-0020. Donation to support Soldiers Angels’ LA Wildfire Relief Fund. Donation made by Crown Royal Generosity Fund, a corporate donor advised fund with Diageo North America, Inc. as donor and Fairfield County's Community Foundation as advisor.