Purple Brand Pre-Fall 2024 Collection — Original Rebels

The concept of the original rebel examines figures from American pop and counterculture. Riffing on archetypes: Cowboys, boxers, sports stars and winners. Inspiration comes from subverting these icons of Americana.

The Pre-Fall collection pays homage to the original rebel, incorporating sports performance fabrics in a fashion context. It features new poplin shirts, Lyocell natural fiber and mixes of acetate and jersey mesh.

Our denim collection utilizes Jacquard leopard, denim appliqué on jerseys and hot-fix crystal embroidery whilst maintaining our future meets vintage classics.