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Introducing our Autumn-Winter 2024 PURPLE campaign, a celebration of the spirit of New York City and the undeniable influence of 90's hip hop.
Starring model/athlete Julez Smith and singer CHXRRY, our campaign embodies the energy and creativity of NYC. Shot at the city’s iconic Greenwich Hotel by renowned photographer Andy Jackson.
Introducing our Autumn-Winter 2024 PURPLE campaign, a celebration of the spirit of New York City and the undeniable influence of 90's hip hop. This season, we pay homage to the past while looking toward the future, capturing the essence of an era that continues to inspire.
Starring model/athlete Julez Smith and singer CHXRRY, our campaign embodies the energy and creativity of NYC. Shot at the city’s iconic Greenwich Hotel by renowned photographer Andy Jackson, each image tells a story of style and cultural fusion.